‘Ian James - Eminence Marketing’

When I was growing up, my father had a business in the dairy industry.  He had a number of milkrounds delivering fresh milk daily to homes in the area.  Unfortunately, milkmen are a dying breed here in the UK and a great tradition has been lost mainly to the supermarkets and change in lifestyle of consumers.

I was thinking the other day though about an industry training video that was released that I remember watching and it stuck with me to this day.  It was called ‘The SELL Forumula’  and was based around the acronym SELL standing for:

• S ee your customers regularly
• E ncourage friendly customer relations
• L et you customers SEE your products
• L isten to what your customers say

This is as relavant now as it was then and applicable to all business industries including internet marketing.

So many times I hear people looking to make fast money and how they can milk their list for all its worth.  Internet Marketing like any other business should be about customer relations - building and maintaining them.  This way, your profits will be far higher and long standing than any ‘quick buck’ attempts.

Comments are always welcome

Ian.